Tuesday, Apple unveiled the latest and greatest of their signature IPod line. The new Nano is sleeker and holds twice the memory of its predecessor all while keeping the prices, for you, down. The IPod Classic is now a standard 120 GB and has seen a significant drop in price. Apple has followed through with many consumer expectations and analyst predictions. Why can Apple not see the writing on the wall and make these changes to the IPod Touch line. El Jobso (Steve Jobs) has tried to convince us that Apple does not want the IPhone to replace the IPod Touch, but it seems more could be done to follow through with this. The IPod Touch is a great little device for music, movies, internet, and a vast array of other apps. Problem: its memory is limited and the price is higher than the IPhone, which oh by the way can be used as a phone. At the appropriate price and similar storage to the IPod Classic, the IPod Touch could dominate the mp3 landscape and still allow the IPhone to have its own market share. Touch screens are the future and Apple is generally at the forefront of innovation. Until they make adjustments to how they handle the IPod Touch other companies (SanDisk, Sony, Microsoft) will have the opportunity to seize the market and provide hardware that is a worthwhile purchase.
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1 comment:
You make a good point. But I still can't get over how quickly things change and get replaced. It seems just months ago both iPhone and iTouch came out and my old students didn't see the point in iTouch at all. I don't think we even really understood what it was for... It's scary how a few months can age you if you are a piece of technology (or an IMS201 student/instructor). :) I wouldn't be surprised if Apple follows your advice before too long.
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